Fema s Mission Of Fema - 1234 Words

Introduction Throughout its history, FEMA has had two main missions. First, FEMA’s mission is to enhance the federal government s capacity to deal with and survive foreign attacks. The main types of foreign attacks that FEMA is tasked to respond to relate to terrorist attacks and nuclear war. The second mission of FEMA is to assist state and local authori ¬ties to respond to man-made and natural disasters that are to enormous for the local and state resources to respond to efficiently. While national security focuses more on civil defense, state and local authorities are more focused on natural disasters such as hurricanes, storms, floods and potential nuclear power accidents. These divergent focuses really presents FEMA with huge challenges since federal security authorities’ main objective is quite different from state or local authorities’ focus. Considering that FEMA designed the Federal Response Plan, the agency has the challenge of balancing these interests while work ing on its two key missions. Weaknesses and Strengths of FEMA Since its inception, FEMA has dealt with quite many disasters. In all these disasters, at least, people’s lives and property have been saved. Public opinion on the performance of FEMA is quite divergent. However, there is a feeling that FEMA has several weaknesses that if corrected will help the agency achieve its objectives and even exceed public expectations about its performance. In particular, FEMA’s responses to 9/11 attacks andShow MoreRelatedFederal Emergency Management Agency System1257 Words   |  6 Pagesfederal emergency functions. FEMA was signed into law on April 1, 1979 by President Carter through Executive Order 12127 (IS-230, 2014). However, during the 1980’s there were not many large scale disasters in which the agency needed to respond and it became a quiet administrative department. Then, in 1992 Hurricane Andrew, a category 5 hurricane, struck Florida leaving thousands of citizens without food or water. Local agencies had to wait five day s before the first FEMA representatives arrived withRead MoreThe Creation Of Fema And The Federal Emergency Management Agency ( Fema )1555 Words   |  7 PagesThe Creation of FEMA started out as a beautiful theory. Before FEMA we had an Acts constructed to make the situation better but FEMA was constructed to assistance the situations first hand so that the American people were catered to at a quicker response and in a manner that was assessed for safety situations. â€Å"On April 1, 1979, President Jimmy Carter signed the executive order that created the Federal Emergency Management Agency (FEMA). From day one, FEMA has remained committed to protecting andRead MoreEmergency Management Act Of 1934 Essay977 Words   |  4 PagesEmergency Management begin in the 1800’s. New Hampshire had a fire that destroyed most of the city. The city needed financial aid to help with the recovery efforts. In 1803, a Congressional Act was passed in order to help the town recover from the devastating loss. This is an example of what would be the Federal government participation in a local disaster. In the 1930’s, the Reconstruction Finance Corporation and the Bureau of Public Roads was given the ability to give disaster loans to aid inRead MoreThe Federal Emergency Management Agency1348 Words   |  6 Pagesclimate change, FEMA has shown as an agent for change in how it addresses and refocuses states in preparation for the inevitable future climate change. In its current form, the federal emergency management agency, commonly known as FEMA, represents a sizable federal agency employing approximately 7500 people located throughout the country, and among 10 regional field offices. Such extensions include national emergency training centers, and a domestic preparedness-training center. FEMA has associationsRead MoreThe Transportation Security Administration ( Fema )1540 Words   |  7 Pages This report below is a concerning the overall DHS program prioritization which will address the Transportation Security Administration (TSA) which is a directorate under the DHS and the Federal Emergency Management Agency (FEMA) which become part of the Emergency Preparedness and Response Directorate of DHS. This report could have not been prepared without gathering background information concerning the following area hazard/threats, hazard identification and risk analysis, terroristRead MoreNational Response Pl An Effective Emergenc y Plan1321 Words   |  6 Pagescalled FEMA. FEMA stands for Federal Emergency Management Agency. Their mission is to support the citizens and first responders to promote that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards. The federal government has provided ways to respond to emergencies to provide immediate safety, food and shelter, and ensure that the needs of the communities are met. Since established, FEMA has maintainedRead MoreThe Federal Emergency Management Agency1490 Words   |  6 PagesThe Rise and Fall of Legitimacy: A Review of the Federal Emergency Management Agency (FEMA) from 1979 to 2005 Introduction Legitimacy is the lifeblood of an organization. With conflict and competition a clear winner is considered legitimate. Cooperation, however, offers the potential for legitimacy for multiple parties. A legitimate organization has authority based on being representative, accountable, responsible, effectiveness, efficiency, minimal interference from political pressure, and establishedRead MoreRegulatory Issues Impacting Development of an Emergency Preparedness and Management Plan1573 Words   |  7 PagesSome of these agencies include the Federal Emergency Management Agency (FEMA), the Occupational Safety and Health Administration (OSHA), and the Environmental Protection Agency (EPA). Each of these regulatory agencies has governing standards and regulations that must be, when applicable, incorporated into the Emergency Preparedness and Management Plan (Schneid Collins, 2001). The Federal Emergency Management Agency (FEMA) is the primary regulatory agency responsible for the public sector. FEMA’sRead MoreNational Response Plan Howard L. Hayes Saint Leo University1323 Words   |  6 Pagescalled FEMA. FEMA stands for Federal Emergency Management Agency. Their mission is to support the citizens and first responders to promote that as a nation, we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards. The federal government has provided ways to respond to emergencies to provide immediate safety, food and shelter, and ensure that the needs of the communities are met. Since established, FEMA has maintainedRead MoreUnderstanding The Experience Of Emergency Management And Collaboration That Took Place During Hurricane Sandy909 Words   |  4 Pagesability to be more effective, faster, produce more, and have more personnel available. Collaboration offers more innova tion and experience to a situation. This paper will discuss the roles of those that were involved in the collaborative efforts of FEMA. The basic reasoning for this paper is to provide knowledge and understanding the experience of emergency management and collaboration that took place during Hurricane Sandy. Introduction Hurricane Sandy pushed across New York coast

How Social Networking Has Turned Into A Lifestyle For The...

1). INTRODUCTION Online social networking have increased amazing overall development and fame which has prompted drawing in consideration from mixture of specialists all around. In spite of the fact that with time all eras now grasp the progressions interpersonal organization has achieved, youngsters and youthful grown-ups are the most enthusiast clients of these locales. As per different examination considers in the field of online interpersonal organizations, it has been uncovered that these locales are affecting the lives of the young enormously. At the point when utilizing these destinations, for example, Twitter, Facebook or MySpace, there are both positive and negative impacts on the young. 2) Objective:- The study will toss light on how the social networking has turned into a lifestyle for the individuals. It lets us know how today s childhood is investing time on different manifestations of media and what are these different types of media. It additionally investigations what are the negative effect that these social networking showcasing systems are making and how the adolescent is moving from driving a dynamic life to a more stationary way of life which may cause wellbeing and different major iOnline social networking have increased amazing overall development and fame which has prompted drawing in consideration from mixture of specialists all around. In spite of the fact that with time all eras now grasp the progressions interpersonal organization hasShow MoreRelatedSocial Media And Social Networking1688 Words   |  7 PagesWithin the past decade, social media usage has increased exponentially, especially amongst adolescents (Blease, 2015). The emergence of social networking s ites has provided society with a fast and convenient way to stay in contact with family, friends and even acquaintances. Major social networking sites allows individuals who in the past would have lost touch a front seat to every major life milestone with a simple click of a button. Adolescents being raised today are openly embracing this newRead MoreAmericans’ Overdependence on the Internet Essay1538 Words   |  7 Pagesamong others has introduced us into a new era of extreme livelihood and lifestyle; we have gradually expanded internet use to do most of our walking and thinking for us. This growing trend in internet obsession if left unchanged will forever affect our emotional, physical and social wellbeing. During his research in 2001 (John B. Horrigan) in his article The Internet fosters Online Communities published that that, â€Å"In recent years, there has been concern about the social impact of theRead MoreSocial Media Can Benefit Healthcare Delivery And Management1524 Words   |  7 Pagesmodern technology, social media is increasingly finding use in healthcare delivery and management. Health professionals including doctors, nurses and therapists have adopted social media to communicate with their patients and for health sensitization. Social media can benefit healthcare delivery in a variety of ways including fostering professional connections, patient and community education and promoting communication with patients and families. On the other hand, use of social media in healthcareRead MoreSocial Networking: Online vs Offline Identities1154 Words   |  5 Pagesworld of Harry Power is only a work of fiction, social networking sites have given some ordinary persons the ability to create their own set of horcruxes, not through inanimate objects but through various social networking accounts. Through these modern horcruxes, people can divide the different personalities they possess into their social networking accounts to reach a wider set of audiences and live in the world of the Internet. Social networking sites have become popular over the years, like twitterRead MoreNegative Effects Of Technology On Society1326 Words   |  6 Pages[their] phones.† - a quote found on social media. Technology has made life easier, more convenient, and even boosted the economy- but has it made humans more alone? Instead of talking to a person that might be two feet in front, humans stare at their phone. Technology, especially social media has impacted society, and not for the better. The crucial, still developing, generation such as children and young adults are impacted negatively. Growth in technology has lead to dependence on devices, a growingRead MoreDeviance in Society1440 Words   |  6 Pagessome form of deviance in their nature as it is something that has contributed multiple times to the structure of any society and their views. The terms â€Å"good† or â€Å"bad† deviances are more so labels branded from the current society’s views on what is an d isn’t accepted. At its core deviance can be hard to measure and examine as it forms from many different personas and behavioral ways. What is true however is that acts viewed as deviance has changed many times throughout recorded history. While interracialRead MoreEthics And Social Responsibility : H M1431 Words   |  6 PagesEthics (Social Responsibility): (prezi, n.d.)HM is one of the world s most ethical organisation. HM takes after sustainability and environmental policy. As indicated by HM, we have a duty towards everybody who add to our prosperity, including the individuals who are not employees of HM. (The HM Way, n.d.) That is the reason this organisation continually work with providers to build up a long term, sustainable, social and environmental standard in the factories that makes HM items. TheirRead MoreA Research Study On Mobile Phones2329 Words   |  10 PagesMobile phone use has increased enormously, especially among adolescents, during the last decade (Tosa, Monden, Kubo 2006). Due to the massive growth and acceptance of mobile phone use in the last 20 years, it seems that the primary motivations for text messaging are found to be mobility and immediate accessibility. One study uses a qualitative survey of 18-24 year olds (n=704) in order to better understand the motivation for their use, as well as examining ways i n which cell phones are relatedRead MoreDefining Social Networking Sites On The World Wide Web2133 Words   |  9 PagesDefining Social Networking Sites Online networking can t be comprehended without first characterizing Web 2.0: a term that portrays another path in which end clients utilize the World Wide Web, a spot where substance is constantly adjusted by all administrators in a sharing and community way (Kaplan and Haenlein 2010). It has much more to do with what individuals are doing with the innovation than the innovation itself, for rather than just recovering data, clients are currently making and devouringRead MoreThe Effects Of Social Media On Positive Health3711 Words   |  15 Pagesexamines the effects of social media and its positive support on day-to-day lives. The negative, â€Å"dark side† of social media and networking sites is also covered. It pays close attention to the many different positive and negative trends that are found in the social support of the media webpages. An investigation and analysis of various studies that relate to this topic are also included in this paper. The similarities, diff erences and even ways to perform better on social networking sites will be looked

Annotated Bibliography Garrison, Jr. , Joseph M Free Essays

Annotated Bibliography Garrison, Jr. , Joseph M. The Past and Present in â€Å"That Evening Sun†. We will write a custom essay sample on Annotated Bibliography Garrison, Jr. , Joseph M or any similar topic only for you Order Now Studies in Short Fiction; Summer76, Vol. 13 Issue 3, p371, 3p. Joseph Garrison created a fairly accurate interpretation of the perceptions presented in the story of â€Å"That Evening Sun. † He clearly presented his explanations and arguments for why he believed that the story is written more from the boy Quentin’s point of view rather than that of the older Quentin that is presented at the beginning of the story. Reading supporting articles can sometimes be necessary when reading older classic stories. Faulkner is one of those that sometimes require background reading. Garrisons accurate perceptions of the writings make him a highly recommended source to return to. He took the story â€Å"That Evening Sun† and carefully examined and explained several of the areas in the story. For example he explained the staircase scene from the point of view of Quentin. Garrison explains why Quentin keeps returning to Nancy’s hands. Garrison’s evaluation of the text helps the reader understand the underlying issues that present themselves throughout the story. This article along with the story â€Å"That Evening Sun† could be utilized in a classroom setting as a learning tool and would work great for writing a bibliography. It can also be used for studying the ways that works were written during different times. There is so much that could be pulled from this single piece to build upon and assist a writer in expanding his or her horizons. Garrison continuously remarks on the imagery that Faulkner uses throughout the story and explains what the writer might have been trying to portray. This is a good skill any future might want to look at, exactly how a reader perceives the imagery that they put into a story. How to cite Annotated Bibliography Garrison, Jr. , Joseph M, Essay examples

Essay on Civil Engineering at a Glance Example For Students

Essay on Civil Engineering at a Glance The career of a civil engineer is diminishing rapidly; however, more buildings and roads are being constructed. Becoming an engineer is not an easy task to complete. Many years of college and post-education training are required to gain the ability to be titled an engineer, especially a civil engineer. Civil engineers draft and design large construction projects including roads, building, airports, water shed lakes, dams, bridges and other various public works systems. Sometimes, civil engineers are asked to safeguard the health of our environment by managing and improving air, land and water quality with air, water and waste treatment systems. Foundation courses for any engineering are in science and mathematics. What does it take to become a civil engineer? Through reading about thought processes, education, and hands on training, and other various topics, you will learn about a civil engineer and what they are required to do. What is the definition of a civil engineer? According to the American Heritage Dictionary of the English Language, a civil engineer is defined as an engineer trained in the design and construction of public works. Do you want to become a civil engineer? This is not an easy answered question for most people. The thought process of becoming an engineer is a very long and complicated decision. Many items come to factor when thinking about a career, especially in engineering. Civil Engineers design and supervise large construction projects, including roads, buildings, airports, tunnels, dams bridges, and systems for water supply and sewage treatment (U.S. Department of Labor 1). If these projects don’t appeal to any person, this career choice isn’t for you. Overseeing activities of construction personnel at the project site is also a required duty. While working in an office many hours of the day, there will be some hours that will be spent outside within the elements of na ture. Heat, rain, snow, and cold weather conditions are to be expected when dealing with the outdoors supervision of projects. How do you become a civil engineer? Most civil engineers need a bachelor’s degree; however, there are master’s and doctorate programs available within the engineering field. Graduate degrees are required to be able to promote to management positions. Obtaining these degrees of education requires many years of college and study. Would you want to be in college for or more years? It’s part of the thought process. Civil Engineering employment is anticipated to increase over the next decade. Do you mind traveling? Often, civil engineers have to travel to job sites to complete supervisory projects. This requires traveling long and short distances. A civil engineer may be away from home for an extended period of time, depending on the job. According to Frederick S. Merritt, the civil engineering career often booms within the coastal regions and within large cities as to where the need for engineers in urban areas is small (Merritt 964-2). Providing technical advice regarding design, construction, or program modifications and structural repairs to industrial and managerial personnel is required. This simplifies that a civil engineer will have to work well with other people. Civil engineers apply the principles of science and mathematics to develop economical solutions to technical problems. Their work is the link between scientific findings and the commercial applications that meet society and cus tomer needs. Engineers use computers extensively to produce and analyze designs; to simulate and test how a machine, structure or system operates; to generate specifications for parts; to monitor the quality of products and to control the efficiency of processes (Jackson 349). Education and licensure is the key role to any source of an engineering career. However, with Engineering, education last a lot longer than one would think. Civil Engineers have to obtain a minimum of a bachelor’s degree in civil engineering or one of its specialties. ABET (Accreditation Board for Engineering and Technology) has to approve the program of the school an engineer attends. Programs in civil engineering typically take 4 years to complete and include coursework in mathematics, statistics, engineering mechanics and systems, and fluid dynamics, among other courses depending on the specialty. Some of the courses required include a mix of traditional classroom learning and laboratory and field work (Bagley College of Engineering 27). Ambush journalism EssayIs this the career for me? Becoming a civil engineer is not for everyone. If a person is not a mathematical and scientific person of interest, then this is not the career for them. Hard work, dedication, and strenuous hours are required to become an engineer, even after a person has completed college. According to Mississippi State University’s Bagley College of Engineering, becoming a civil engineer is one of the most prestigious career choices of engineering (Web). There are several other key factors about engineering that are too long to discuss. Engineers are curious professionals which is why they are in this field. Civil engineers are well respected people who can point with pride to their accomplishments. They make very good money and there is potential for advancement and growth. Civil engineering is a very rewarding field because they get to see progress even if it comes in small increments. Thought processing, education, training, and getting started are just a few of the requirements to become a civil engineer. I hope that this has concluded beneficial information for great use. Works Cited Bagley College of Engineering, Mississippi State University, CEE Strategic Plan. 2007-2012 ed. Civil Engineering Strategic Plan. Print. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook. 2012 2013 ed. Civil Engineers on the Internet. Web. 15 Oct. 2013. â€Å"Civil Engineer.† The American Heritage Dictionary of the English Language. 1970 Jackson, Jonathan Kilman. â€Å"Civil Engineers in Everyday Life.† Engineering Today. 87.6 (1998): 81-107. Web. 11 Oct. 2013 Merritt, Frederick S. Civil Engineering: Referencing Guide. Houston: Blythesdayle, 1983. Print. Merritt, Frederick S. Standard Handbook for Civil Engineers. 3rd ed. Houston: Blythesdayle, 1983. Print. Narayanan, R. Beeby. Introduction to Design for Civil Engineers. London: Spon, 2003. Print. Oakes, William C. Engineering as Your Future. Great Lakes Press, Michigan. 2001. Print

Anti Abortion Utilitarian Approach essays

Anti Abortion Utilitarian Approach essays The topic of abortion is a very sensitive subject. Abortion is seriously immoral. I feel that the best way for me to argue against abortion is with Mills Utilitarianism. The utilitarian view of society is we should do what ever is possible to achieve ultimate pleasure with the least amount of pain. Weather abortion is morally right or wrong is very hard to prove. The question I pose to you is , is it morally acceptable to kill a human being. No, it is morally wrong to kill human beings. So why is it ok to kill an unborn baby. Is there more pleasure or pain in the act of abortion? Will the unborn fetus in its life live a mostly happy life? Or will this life be filled with pain and suffering? In every life there will be a certian amount of pain and/or suffering, but the chances of it outweighing happiness is not likely. So taking into Consideration the life of the fetus would suggest that abortion is wrong. But take into consideration the life of the mother. Will the pain and sufferin g of the actual abortion outweigh the pleasure of killing your unborn child? Will you live without regret or guilt of killing that child? Will your life be that much happier without him/her? My next question is, is a fetus a human being? Scientific evidence shows that a fetus is a human being. Human life begins at conception, when the egg is fertilized. According to scientific evidence, once the egg is fertilized every characteristic of a brand new human being is existent, from the color of the eyes and hair to the sex and everything else. Pregnancy is the period for this life to mature, not to become human, it already is. Woman grieve over a miscarriage because of the loss of a baby, a human life. Abortion is the killing of an unborn child. Of course there are exceptions to every rule. In some cases as in rape or incest or when the complications of childbirth could cause the death of the mother or the fetus or even both, in these cases abortion m...

Momentum Essays - Physics, Mechanics, Classical Mechanics, Collision

Momentum Essays - Physics, Mechanics, Classical Mechanics, Collision Momentum Conservation of Momentum Kristin Favreau October 26, 1999 Purpose: To show that momentum is conserved in a closed system by illustrating the conservation of momentum in an elastic collision and an inelastic collision. Method: If momentum is conserved in a closed system, the total momentum of the system before collision should equal the total momentum of the system after the collision. Strobe photos will be used in the calculations that will prove that momentum is conserved. 1.) Elastic collision: A strobe photo will be used that shows a large glider smashing into a smaller glider which is initially at rest. This will cause the smaller glider to move and the large glider will continue to move also. 2.) Inelastic collision: A strobe photo will be used that shows a glider smashing into another glider which is initially at rest. When they collide the two gliders will stick together and will move. -The masses, distances and times will be measured in order to calculate the momentums of the systems before and after collision occurs. Data: V = d/t P = m x v 1.) Elastic collision: When Mass Distance Time Velocity Momentum Glider A Before Collision .31215 kg .009m .6s .015 m/s .00468 Kg m/s Glider B Before Collision .15580 kg 0 m/s 0 Kg m/s Glider A After Collision .31215 kg .005m 1.0s .005 m/s .00156 Kg m/s Glider B After Collision .15580 kg .011m .6s .018 m/s .00280 Kg m/s 2.) Inelastic collision: When Mass Distance Time Velocity Momentum Glider C Before Collision .3105 kg .016m 1.0s .016 m/s .004968 Kg m/s Glider D Before Collision .3000 kg 0 m/s 0 Kg m/s Gliders C+D After Collision .6105 kg .015m 2.0s .008 m/s .004884 Kg m/s Calculations: 1.) Elastic collision: Before After Glider A .00468 Kg m/s .00156 Kg m/s Glider B + 0 Kg m/s +.00280 Kg m/s .00468 Kg m/s .00436 Kg m/s 2.) Inelastic collision: Total momentum before = Total momentum after mv + mv = (m + m ) v (.3105kg x .016 m/s) + 0 = (.3105 kg + .3000 kg) x .008 m/s .0050 Kg m/s = .0049 Kg m/s Conclusion: Through experiments with strobe photos involving elastic and inelastic collisions, I was able to show that momentum is contained within a closed system. My efficiency for the elastic collision was 3.54% and my efficiency for the inelastic collision was 1.01 %. Less than 10 % of the momentum was lost in either collision indicating a good experiment. The lost momentum can be attributed to the transfer from mechanical energy to thermal energy. Sources of Error: 1.) The distances measured in the two strobe photos were estimated. 2.) The measurement of time was an average. % error = difference x 100 sum of all 1.) % error = .00032 x 100 = 3.54 % error .00904 2.) % error = .0001 x 100 = 1.01 % error .0099

The Financial Crisis of 2008 Essay Example | Topics and Well Written Essays - 750 words

The Financial Crisis of 2008 - Essay Example [Wisman &Barker, 2008]. An interesting and relatively new idea is put forth by James Livingston in his book "Their Great Depression and Ours," Challenge. He argues that the cause of the Great Depression in the 1930s was poor wage performance leading to large profits in search of few investment opportunities. In another article, Saving Private Savings, or, The God That Failed he discusses at length the plausible reasons reasons for the current economic crisis. While not blaming anyone in particular for the present economic crisis, he opines that economic growth is possible only through higher consumer demand and spending. This in turn requires higher savings. In his words, "economic growth has proceeded as a function of declining net investment for the last 90 years."As the sequence of events that should have been tax cuts, savings, investments by the government and higher job growth, higher wages and higher spending got mixed up, higher private savings from households and business firms were parked in the stock market, the speculative bubble had to burst, both in 1920s and now. 2) What are some of the similarities and differences between the current crisis and the one that launched the Great Depression The Great Depression of the 1930s was brought on by the crash of the Wall Street in September and October 1929.Stock prices tumbled by almost 50% in a matter of two months. The market had probably been overbought and had reached a peak before it came crashing down. The unpredictable stock markets that had been steadily rising for some time shed the excess fat and trimmed down considerably. Investors who had made good gains in stock markets the preceding years had borrowed from banks to invest more on the stock markets. When the markets crashed, there was panic all round. Banks were unable to recover debts, news of banks closing down spread and people wanted to withdraw all their savings. Banks were weary and wanted to sit on cash and stopped lending. This led to closure of the manufacturing units dependent on credit which in turn led to large scale unemployment. Finally the government took drastic steps to check the recession and the economy stopped declining. The similarities between the causes leading to the Great Depression and the economic situation seem to be the greed of human beings. Excess of anything is bad, especially greed. Rothschild is of the opinion that "herding" or the tendency to follow the crowd and "leveraging" or borrowing to make financial investments, were also common factors. In both the situations, greed fuelled people into higher borrowings and ultimately, they lost out on the capital too. In the 1930s, it was the greed of the common man that led to the Recession, while in 2008, it was the greed of the investment bankers and other financial wizards that led to the recession. Another similarity has been

The Loyalty Effect of the Tesco Club-Card Toward its Members Essay

The Loyalty Effect of the Tesco Club-Card Toward its Members - Essay Example The marketer factor is also much considered in customer retention while with customer loyalty, the intrapersonal part of customer behaviour is the point of consideration. Moreover, many other reasons were found to prod customers to buy outside of loyalty, for example during sudden change of prices, or when there is a risk involved, or because there is no other choice(www.bestofbiz.co.uk, cited in Morgan et al., 2000). In cases where there is competition among marketers, alternatives made available to customers may make them ex-customers if they fall short of loyalty (Morgan et al., 2000). There are two approaches to defining and measuring customer loyalty as gleaned from literature. Rundle-Thiele and Bennett (2001) describe the stochastic approach as considering the concept in behavioral terms, with the deterministic approach considering it in attitudinal terms. "Stochastic" is defined as having a pattern that can be analysed statistically but not predicted precisely (Reader's Digest Great Dictionary of the English Language, 2001), while "deterministic" has something to do with the doctrine that all events and actions are determined by external forces acting on the will (Ibid). Between these two approaches, there appears little disagreement contrary to the aspect of measuring it (Rundle-Thiele and Bennett (2001). Some 30 years ago Jacoby and Kyner were said to have started the debate which is still going on up to the present time. The drawbacks of the stochastic approach are presented by O'Malley (1998) and Odin (2001). The rather narrow technical definitions of the stochastic approach "does not capture the full richness and depth of the loyalty construct," according to O'Malley (1998) For instance, it does not indicate if repeat orders come about out of habit, or due to situations obtaining, or to psychological reasons on the part of the customer. Instead of a 100 per cent loyalty to a single brand, according to O'Malley (1998) which may characterize only a few, customers tend to select from two or three brands within any product category, which have become their regular fare. On the other hand, according to Odin (2001), a customer who buys the same brand over time is loyal, but that loyalty is too complex to be understood on account of many variables that tend to recur at various times. As such, the concept of loyalty comes at a point where it divides two ways at their end points: loyalty vs. disloyalty necessitating the categorising of the customers into one of these in an arbitrary way. The determinist approach looks at loyalty more as an

Asda Stores - Internal communications Assignment

Asda Stores - Internal communications - Assignment Example It does this to build trust in the organization. Townley (1994) and Caruth et al. (1995) both emphasize on the importance of providing stakeholders and staff with enough information in order to avoid cases of mistrust and build staff morale. Benefits of transparent communication in an organisation It gives the staff a clear picture of picture of their tasks and the subsequent outcome. This in turn helps to build their morale and motivation to put more effort to their tasks. Transparent communication makes the staff feel part of the organization or have a sense of ownership. Asda has greatly tapped into this in ensuring that the colleagues feel like the owners of the store. Transparency in communication also ensures that in case of problems at work the manager or owner will be freely informed therefore avoid incidents that can easily be solved. The staff could also bring in their individual suggestions and ideas to foresee the success of the store. The store will therefore be able to enjoy a greater contribution of ideas. Distinction between internal and external communication is another strategy Asda uses in its communication as well as maintaining regular and frequent communication among the staff (Boxall 2003, p. 13). Media Used in Communication in the Organisation 1. Employee Branding Miles and Mangold (2004) define employee branding as the act by which employees of a particular organization internalize the organization’s trademark and project the same to customers and the entire public. Employee branding works well where the employees or colleagues as referred to by Asda willingly make an emotional connection with the store’s products by deciding to be part and parcel of all the store’s ventures. Successful employee branding leads to increase in number of customers and eventually increased sales and profits. Employees need to like a particular brand in order for them to effectively connect with it and decide to be branded using the same . Artain and Schumann (2006) came up with thirteen points that are important to note about employee branding. These are discussed below. The organization’s promise to its employees The organisation has to explain what is in store for the employees. For instance, the benefits could be accumulated by the decision of employees to be part of the organization. This will help the employees to be motivated to work for the organization. Business Strategy Employees must have complete information of the organizations plan of action. They must fully understand the goals, objectives and strategies that the company wishes to adopt. The organizations expectation from its employees is also critical to be known in advance for effective branding. Doing this will help the employees decide whether this is what they want to experience through their professional life (Enz & Siguaw 2000, p. 54). Customers Employees should know how the organization wants them to treat the customers. For example, ma nagers should take lead by example when it comes to treating customers with respect and high esteem. Employees’ tasks: The company should lay down in advance what is expected from the employees for example the mode of action, dressing, and working hours among others. The company should also invest in ensuring that employees fully understand what the brand is all about. Connection of what happens outside the organisation and what happens inside: The organisation must find a way to

The Business Environment And Strategic Analysis Marketing Essay

The Business Environment And Strategic Analysis Marketing Essay ITC is one of Indias foremost private sector companies with a market capitalization of nearly US $ 19 billion and a turnover of over US $ 5 billion.* ITC is rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by Business World and among Indias Most Valuable Companies by Business Today. ITC ranks among Indias `10 Most Valuable (Company) Brands. SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities and Threats that are strategic factors for a specific company. SWOT analysis should not only result in the identification of a companys distinctive competencies, the particular capabilities and resources that a firm possess but also in the identification of opportunities that the firm is currently able to take advantage of due to lack of appropriate resources. SWOT analysis is an analytical technique used in strategic management BCG MATRIX The Boston Consulting Group (BCG) reflects the companys portfolio of investments. Each of the companys product lines are plotted in a matrix according to its growth rate of the industry and its relative market share The BCG matrix results in four types of decisions they are Question marks, Stars, Cash Cows and Dogs. PEST ANALYSIS Pest term is used to describe macro environmental factors namely political (legal), economic, social and technological. It helps the firm in understanding market growth or decline, its market position, its potential and its direction PORTERS 5 FORCES MODEL Michael Porters famous Five Forces of Competitive Position model provides a simple perspective for assessing and analyzing the competitive strength and position of a corporation or business organization ITC- INTRODUCTION ITC is one of Indias foremost private sector companies with a market capitalization of over US $ 19 billion and a turnover of US $ 5 billion. Rated among the Worlds Best Big Companies, Asias Fab 50 and the Worlds Most Reputable Companies by Forbes magazine, among Indias Most Respected Companies by Business World and among Indias Most Valuable Companies by Business Today, ITC ranks third in pre-tax profit among Indias private sector corporations. As one of Indias most valuable and respected corporations, ITC is widely perceived to be dedicatedly nation-oriented. Chairman Y.C. Deveshwar calls this source of inspiration a commitment beyond the market. In his own words: ITC believes that its aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value. ITC practices this philosophy by not only driving each of its businesses towards international competitiveness but by also consciously contributing to enhancing the competitiveness of the larger value chain of which it is a part. HISTORY EVOLUTION The story of the Imperial Tobacco Company of India Ltd. extraordinarily though it may sound, starts long before the company was established, or even thought of. It starts not in India, but in the US. It was started by James Buchaman Duke in 1881. W. Duke Sons Company was doing a flourishing business around 1889 merged with other four players in the market and set up the American Tobacco Company ( ATC ). ATC looked at the British market along with Imperial Tobacco Company Ltd. floated a new company, the British American Tobacco Company Ltd.( BAT ) which was to handle trade outside USA and Britain. With India having centuries old tradition of tobacco, BAT looked into this market. ITC was incorporated on August 24, 1910 under the name of Imperial Tobacco Company of India Limited. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Companys existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into Indias future. The Companys headquarter building, Virginia House, which came up on that plot of land two years later, has become Kolkatas most venerated landmarks. The Companys ownership progressively indianised, and the name of the Company was changed to I.T.C. Limited in 1974. In recognition of the Companys multi-business portfolio encompassing a wide range of businesses Cigarettes Tobacco, Hotels, Information Technology, Packaging, Paperboards Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting Stationery the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. ITC- MISSION STATEMENT An organizations mission is the purpose or reason for the organizations existence. it tells what the company is providing for the society. A well conceived mission statement defines the fundamental, unique purpose that sets the company apart from other firms of its type and identifies the scope of the companys operations in terms of product, services offered and market served. SUSTAIN ITCS AS ONE OF INDIAS MOST VALUABLE CORPORATIONS THROUGH WORLD CLASS PERFOMANCE, CREATING GROWING VALUE FOR THE INDIAN ECONOMY AND THE COMPANYS STAKEHOLDERS ITC-VISION A vision statement describes wat the organization would like to become in the future. It helps in creating a sense of direction for the company and its employees and leads them towards attaining the goals. TO ENHANCE THE WEALYH GENERATING CAPABILITY OF THE ENTERPRISE IN A GLOBALISING ENVIRONMENT DELIVERING SUPERIOR AND SUSTAINABLE STAKEHOLDER VALUE ITC LEADERSHIP- CORPORATE GOVERNANCE The governance framework determines whom the organization is there to serve and how the purposes and priorities of the organization should be decided. It is concerned with both the functioning of the organization and the distribution of power among different stake holders. Governance chain- the governance chain identifies all those groups that have a legitimate influence on the organizations purposes. There are likely to be several conflicts of interest both between different stake holder groups and for individual managers of directors as they try to balance these various interests. The role of the governing bodies- the primary statutory responsibility of the governing body of an organization is to ensure that the organization actually fulfills the wishes and purposes of the owners. THE ITC WAY ITC defines Corporate Governance as a systemic process by which companies are directed and controlled to enhance their wealth generating capacity. Since large corporations employ vast quantum of societal resources, ITC believes that the governance process should ensure that these companies are managed in a manner that meets stakeholders aspirations and societal expectations. ITC has won the National Award for Excellence in Corporate Governance 2006 from the Institute of Company Secretaries of India. Leadership within ITC is exercised at three levels. The board of directors Corporate management committee Divisional management committee The Board of Directors at the apex, as trustee of shareholders, carries the responsibility for strategic supervision of the Company. The strategic management of the Company rests with the Corporate Management Committee comprising the whole time Directors and members drawn from senior management. The executive management of each business division is vested with the Divisional Management Committee (DMC), headed by the Chief Executive. Each DMC is responsible for and totally focused on the management of its assigned business. This three-tiered interlinked leadership process creates a wholesome balance between the need for focus and executive freedom, and the need for supervision and control. Since the commencement of the liberalization process, Indias economic scenario has begun to alter radically. Globalization will not only significantly heighten business risks, but will also compel Indian companies to adopt international norms of transparency and good governance. Equally, in the resu ltant competitive context, freedom of executive management and its ability to respond to the dynamics of a fast changing business environment will be the new success factors. ITCs governance policy recognizes the challenge of this new business reality in India. CORE PRINCIPLES ITCs Corporate Governance initiative is based on two core principles: Management must have the executive freedom to drive the enterprise forward without undue restraints This freedom of management should be exercised within a framework of effective accountability ITC believes that any meaningful policy on Corporate Governance must provide empowerment to the executive management of the Company, and simultaneously create a mechanism of checks and balances which ensures that the decision making powers vested in the executive management is not only not misused, but is used with care and responsibility to meet stakeholder aspirations and societal expectations. CORNERSTONES From the above definition and core principles of Corporate Governance emerge the cornerstones of ITCs governance philosophy, namely trusteeship, transparency, empowerment and accountability, control and ethical corporate citizenship. ITC believes that the practice of each of these leads to the creation of the right corporate culture in which the company is managed in a manner that fulfils the purpose of Corporate Governance. The governance structure of ITC, Strategic supervision by Board of Directors Strategic management by Corporate Management Committee Executive management by the Divisional Chief Executive assisted by the Divisional Management Committee The 3-tier governance structure thus ensures that: Strategic supervision (on behalf of the shareholders), being free from involvement in the task of strategic management of the Company, can be conducted by the Board with objectivity, thereby sharpening accountability of management. Strategic management of the Company, uncluttered by the day-to-day tasks of executive management, remains focused and energized. Executive management of the divisional business, free from collective strategic responsibilities for ITC as a whole, gets focused on enhancing the quality, efficiency and effectiveness of its business. CORPORATE SOCIAL RESPONSIBILITY Corporate social responsibility is the detailed issues on which an organization exceeds its minimum required obligations to stake holders. It has been noted that companies increased their awareness of and level of activity in some aspects of social responsibility but they seemed to limit their involvement to a relatively narrow range of issues. It was also indicated that most organizations failed to seek out best practice elsewhere and this they suggested, indicated that social responsibility considerations were not pursued as keenly as commercial activities. ITC believes that an effective growth strategy for our nation must address the needs of rural India, home to 75% of our poor. It is imperative to ensure that Indias economic growth is inclusive, embracing its villages, so as to free millions of our disadvantaged citizens from the indignity of poverty. It is ITCs belief that Indias rural transformation cannot be brought about by the government alone. Nor can the efforts of a few enterprises make a decisive difference. Only an inspired public-private partnership can transform lives and landscapes in rural India. ITCs humble endeavors have demonstrated that it is possible to create and sustain a model that can harmonize the need for shareholder value creation with making a substantial contribution to society. For ITC, these are expressions of a commitment beyond the market. Of a conviction that country must come before corporation of a true pride in being Citizen First. E-CHOUPAL The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterized by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others. E-Choupal, launched in June 2000 unshackles the potential of Indian farmer who has been trapped in a vicious cycle of , Low risk taking ability Low investment Low productivity Weak market orientation Low value addition Low margin Low risk taking ability This made Indian farmers and Indian agribusiness sector globally uncompetitive, despiterich abundant natural resources. The Model in Action: Appreciating the imperative of intermediaries in the Indian context, e-Choupal leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA. With a judicious blend of click mortar capabilities, village internet kiosks managed by farmers called sanchalaks themselves, enable the agricultural community access ready information in their local language on the weather market prices, disseminate knowledge on scientific farm practices risk management, facilitate the sale of farm inputs (now with embedded knowledge) and purchase farm produce from the farmers doorsteps (decision making is now information-based). Real-time information and customized knowledge provided by e-Choupal enhance the ability of farmers to take decisions and align their farm output with market demand and secure quality productivity. The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices. As a direct marketing channel, virtually linked to the mandi system for price discovery, e-Choupal eliminates wasteful intermediation and multiple handling. Thereby it significantly reduces transaction costs. e-Choupal ensures world-class quality in delivering all these goods services through several product / service specific partnerships with the leaders in the respective fields, in addition to ITCs own expertise. While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement (despite offering better prices to the farmer) having eliminated costs in the supply chain that do not add value. ITC has taken care to involve farmers in the designing and management of the entire e- Choupal initiative. The active participation of farmers in this rural initiative has created a sense of ownership in the project among the farmers. They see the e-Choupal as the new age cooperative for all practical purposes. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the e-Choupal initiative to altogether 15 states across India over the next few years. On the anvil are plans to channelise other services related to micro-credit, health and education through the same e-Choupal infrastructure. CAUSE OF UNDERPRIVILEGED CHILDREN ITC launched its notebooks brand Classmates, deliberately pricing itself 10-15 per cent higher than the competition, between Rs 10 and Rs 40. This ensured that it created an affordable-yet-aspirational image and also send a hidden message of being a superior product (60 gsm paper, bleached without using chlorine). Then, ITC focused on the design elements of notebooks: each Classmate notebook has a theme on the cover and related information inside. Then, the last two pages of the notebook have trivia and the back cover highlights the corporate social responsibility initiatives of the company Re 1 from each notebook sold is set aside for the cause of underprivileged children ITC supports 60,000 children in rural India. Providing uniforms and books, improving school buildings, adding electricity connections, lights and fans and running over 674 Supplementary Learning Centers, helping rural children aspire to a better tomorrow. This is one of the many ways in which ITC expresses its belief that country must come before corporation. WOMEN ENTREPRENEURS The need of the hour is to diversify rural livelihoods. Towards this end, ITC has forged an empowering partnership with rural women the most effective development workers. ITCs intervention leverages micro-credit and skills training to generate alternate employment opportunities. Increased income in the hands of rural women means better nutrition, health care and education for their children. Working with NGOs, ITC has organized village women into micro-credit groups. Group members make monthly contributions to create a savings corpus. The corpus is used to extend soft loans to group members, thereby eliminating the stranglehold of the moneylender. ITC provides training to group members to handle bank accounts and understand the nuances of government development programs. Empowered groups function autonomously and take their own decisions, including sanction of loans to fellow-members and collection of repayments. Well-managed micro- credit groups with no default records receive further support from ITC in the form of seed money for self-employment activities. Venture funds provided by ITC have already spawned hundreds of women entrepreneurs. Their earnings, ranging from Rs 70 to Rs 150 per day, not only supplement household incomes but also significantly enhance their self-esteem. ITC also conducts skills training to enhance employability. Pickle-making, fish- processing, vermicomposting, spice processing and agarbatti-rolling in rural areas and chikankari, garment-sewing, driving and computer-aided secretarial training in semi- urban areas are some of the examples. ITC goes a step further to help find employment for these trained women in areas related to its operations. This program is helping women across Andhra Pradesh, Karnataka, Madhya Pradesh, Uttar Pradesh and Bihar. Through its various initiatives, ITC touches the lives of 4 million villagers and has proved that it is socially responsible ITC STRATEGIES ITCs diversified status originates from its corporate strategy aimed at creating multiple drivers of growth, anchored on its above mentioned time-tested core competencies. Over time, the strategic forays into new businesses are expected to garner a significant share of these emerging high-growth markets in India. CONGLOMERATE DIVERSIFICATION When the management feels that the firms outstanding capabilities or skills can be better utilized and transferred into other industries, though unrelated to the current one, the firm then adopts conglomerate diversification strategy. ITC has adopted Conglomerate (Unrelated) Diversification strategy and accordingly has entered into an array of business apart from its traditional tobacco industry that includes stationery, FMCG, branded apparel, agri-business and packaging and paperboards. STRATEGIC BUSINESS UNIT It is that part of the organization which is a cruicial unit for implementing its strategies. It is also that part which fetches largest revenues. In ITC, tobacco industry is its SBU, as it fetches largest revenue and is its first business which has given the conglomerate a national identity. Also it has empowered ITC with an excellent distribution network which is vital for its success. This network is shared by all other business units of ITC. BACKWARD INTEGRATION ITCs Packaging Printing Business Division was set up in 1925 as a strategic backward integration for ITCs Cigarettes business. It is today Indias most sophisticated packaging house. State-of-the-art technology, world-class quality and a highly skilled and dedicated team have combined to position ITC as the first-choice supplier of high value added packaging. ITCs Packaging Printing Business is the countrys largest convertor of paperboard into packaging. It converts over 35,000 tonnes of paper and paperboard per annum into a variety of value-added packaging solutions for the food beverage, personal products, cigarette, liquor, cellular phone and IT packaging industries. It has also entered the Flexibles and Corrugated Cartons business. The Division supplies value-added packaging to the Companys Cigarettes business. Its client list includes several well-known national and international companies like British American Tobacco, Surya Nepal Private Limited, VST Industries, , UB Group, Shaw Wallace, Seagrams, Allied Domecq, Whyte Mackay, Hindustan Lever, Tata Tetley and Nestle, Reckitt Benkiser India Limited, etc. STRATEGIC BUSINESS UNIT It is that part of the organization which is a cruicial unit for implementing its strategies. It is also that part which fetches largest revenues. In ITC, tobacco industry is its SBU, as it fetches largest revenue and is its first business which has given the conglomerate a national identity. Also it has empowered ITC with an excellent distribution network which is vital for its success. This network is shared by all other business units of ITC. FORWARD INTEGRATION ITC Limited, the tobacco-cum-hotels major which has been fast transforming itself into a FMCG company, is targeting students by customizing notebooks for schools under the Classmate brand name and this is a part of the companys diversification plans to foray into the other sectors. Classmate notebooks, a sub-brand of Expressions has been customized for schools and is available at retail stores across the country. For this purpose, ITC has entered into arrangements with 150 renowned ICSE schools across the country. A portion of the money coming from the sale of the notebooks would be contributed to some social. The division is targeting the revenue of 100 crore. The business division of ITC is primarily a forward integration of the companys paper manufacturing activity. With ITC having a state of the art paper manufacturing plant at Bhadrachalam in Andhra Pradesh the division has been using the high quality ECF paper for its notebook to make it more eco friendly. MARKETING STRATEGY The marketing logic by which business unit hopes to achieve its marketing objectives. PROMOTION STRATEGY Promotion strategy is the strategy used to communicate the merits of the products and to persuade the target customers to buy it. Wills Lifestyle offers a complete lifestyle wardrobe for the premium consumers incorporating the latest fashion trends. Their clothing is not only the latest in fashion but they also come out with clothing for different seasons. They are very active in promoting their products by conducting fashion shows in national and international levels and sponsoring many fashion shows like India Fashion Week etc. PUSH STRATEGY THE MYSTERY SHOPPER A push strategy involves pushing the product through distribution channels to the final consumer. The firm directs its marketing activities (primarily personal selling and trade promotions) towards channel members to induce them to carry the product and to promote it to final consumers. Companies spend a large amount of money on trade promotion in order to gain or hold shelf space in retail outlets. Trade promotion includes discounts, in-store special offers designed to push products through the distribution system. As a part of its promotional strategy, ITC put up posters in the kiranas and used the concept of mystery shopping in case of the tobacco industry. Promoters were sent to the kiranas in town to inform the kirana owners of the mystery shopper, who will visit them at any time, any day and ask for a cigarette. The shop owner has to offer him only an ITC brand cigarette first, even if he requests for another brand. If he insists on another brand, then the shop owner can give h im the requested brand. If he does so, he will be rewarded with gifts like lighters. He will then be qualified to enter into a lucky draw and if he becomes lucky will get a fan or radio set. Also a bumper prize comprising of a trip to Mumbai or Singapore was offered. ITC adopted this strategy to increase its sales and awareness and to gain favoritism from the kirana owners. In anticipation of the mystery shopper, the kirana owners kept offering ITC cigarettes to all customers first and only upon a request or insistence they sold the requested brand. This increased the awareness and sales, while the prizes gathered the favoritism of mystery shoppers. PULL STRATEGY The Pull strategy is where the producer directs its marketing activities (primarily advertising and consumer promotion) towards final consumers to induce them to buy the product. If the pull strategy is effective, consumers will then demand the product from channel members, who will in turn demand it from producers. Thus under a pull strategy, consumer demand pulls the product through the channels. The sunfeast Ready to Eat Pasta came into the market recently. They have been able to establish its presence with 6 per cent in volumes of the branded noodles market and they come number two behind MTR foods in the ready-to-eat market. This has been achieved by excessive advertising which pulls the products through the distribution channels. The strategy adopted is to spend more money on consumer advertising designed to build brand awareness so that shoppers will ask for the products. COMPETITIVE TACTICS PIONEER FIRST MOVER Timing tactic- The first company to manufacture and sell a new product or service is called first mover or pioneer. The advantage of being a first mover is that the company is able to establish a reputation as industry leader, gain cost leadership, and achieve high profits from buyers. The first mover can also set standards for all subsequent products. The first mover has sufficient resources to both exploit the new markets and defend its position against its late rivals. ITC-Welcomgroup pioneered a holistic concept of branded accommodation in the hospitality industry. It was the first to launch the powerful idea of a Hotel within a Hotel by segmenting and branding the hotel services. It created exclusives hotels and executive clubs each catering to the needs of the global business traveler with unmatched quality and a range of services. ITC-Welcomgroup was also the first to brand its cuisine. The Bukhara, the Dakshin and the Dum Pukht are today powerful cuisine brands, which delight connoisseurs in restaurants in several ITC-Welcomgroup hotels. LATE MOVER Late Movers are those who are able to imitate the technological advance of others, keep risks down by waiting until a new market is established and take advantage of the first movers inclination to ignore market segments. ITC entered the biscuit business very late when the two major players Britannia and Parle were busy biting of chunks of the national market among themselves, with a host of smaller brands in various regions. The strategy that the company followed was to find loopholes in the industry into which they can tap. Therefore before entering the segment, ITC dug into market research. Research revealed that the category had gaps which ITC could settle into. Findings revealed that consumers wished to taste new and innovative products. That was precisely what the competition had not done in a big way. ITC launched Sunfeast with six ranges. But it was a calculated risk. ITC stuck to category favorites like Glucose, Marie and Bourbon cream. Along with that, it also launched innovations such as orange-flavored Marie, Marie light and butterscotch-flavored cream biscuits. Sunfeast followed this up with the launch of Sunfeast Milky Magic. More recently, it also has launched the Sunfeast Snacky and Su nfeast In August 2003, a month after its launch, the company undertook a major sampling exercise to promote the product. For two years then, the brand did all the usual rounds riding behind buses, blocking television spots, booking that corner space in your favorite newspaper and so on. Well differentiated advertisements, some which showed a complete cream world with cream rivers, cream mountains and cream trees, were targeted at kids watching cartoon channels. At the same time, on general entertainment channels, mothers received information on the importance of glucose, the wholeness of wheat and so on. Also, the company tied up with Bey Blades, the popular television series that was a rage among children, to promote itself. PRICING MODEL TWO PRONGED STRATEGY The biscuits industry is very competitive and the players fight for market shares. One way of gaining market share is by pricing the products attractively. The industry now has two clear models. Parle products play the low price game at all varieties of biscuits from glucose to cream. Sunfeast looks at a two-pronged strategy where it looks for high margins in cream variants and volumes from the Marie and Glucose segments. It does this as it cannot expect volumes of sales in the cream variant business and so they have a higher margin of profit. In the marie and glucose segment there is heavy competition and the biscuits hardly have any differentiation like the cream biscuit market and the consumers dont pay extra if there is no innovation in the product, so they look for having a lower margin of profit and more volume of sales. The strategy adopted by them is very profitable for the company. FUNCTIONAL STRATEGY Outsourcing is purchasing from someone else a product or service instead of provided it internally. The key to outsourcing is to purchase from outside only those activities that are key to the companys distinctive competencies. ITCs agarbatti SBU and Cottage Industries, Aurobindo Ashram, Pondicherry, which makes the Spriha brand of handmade incense sticks have a strategic tie-up The agarbatti SBU, which recently launched the Mangal Deep range of agarbattis through 100 per cent outsourcing from the small, medium and cottage sector, has launched an assorted Spriha gift pack product. The gift packs, designed and developed in-house by ITC and specially created (with handpicked materials) by Cottage Industries, Aurobindo Ashram, will be in two sizes, and will contain items like high quality incense sticks in two fragrances, a perfumed designer candle, a collection of choice dhoops and a handy ceramic agarbatti/dhoop holder (all hand-made) in a compact box pack. Priced at Rs 100 and Rs 150 (two sizes), the gift packs have been launched in Bangalore as part of a test marketing exercise through outlets stocking ITCs Greetings Cards (Expressions). Planned as a stand-alone gift item, especially for festive occasions, the plan is to utilize the available in-house greeting cards distribution channel to position the product, and gradually scale up visibility at various gift shops through a national roll-out. Cottage Industries, Pondicherry, produces half-a-million packs of handmade Spriha agarbattis per month for ITC under a contractual agreement. ITC follows strict quality parameters in all its sectors and in this sector has expressly stated that it will buy from any cottage industry that agrees to adhere to their quality standards. GROWTH STRATEGIES Growth strategies are defined to achieve growth in sales, assets profits or

Panoptical Power in China Essay examples -- Prison Jail Imprisonment E

Panoptical Power in China Jeremy Bentham, a leading English prison reformer of the late 18th and early 19th centuries, developed an architectural plan for an ideal prison that he called the Panopticon. Such a prison would consist of a ring of individual cells encircling an observation tower. Each of the cells would open toward the tower and be illuminated by its own outside window. So, by the effect of backlighting, a single guard in the observation tower could keep watch on many prisoners--each of whom would be individually confined--without himself being seen. And because the prisoners could not see their supervisors, they would have to assume that they were being watched at all times--even if they were not. The Panopticon was designed to maximize the power of a dominating, overseeing gaze upon a transparent society of inmates. The purpose of the Panopticon was not so much to punish wrongdoers as to prevent wrongdoing by immersing prisoners in a field of total visibility in the expectation that the possibil ity of constant surveillance would serve to restrain the inmates (Foucault, 1980). Such surveillance would be aimed toward the interiorization of the supervisor's gaze so that each prisoner would, in effect, become his/her own overseer. Thus, through self-policing, surveillance would become permanent and pervasive in its effects--even if it was not continuously exercised. Although relatively few prisons have been constructed according to the plan of the Panopticon given Bentham's optimism about its practical utility, Foucault (1975/1977; 1980) has articulated the Panopticon as a generalizable model of the functioning of power in modern disciplinary societies with applications beyond the prison including hospitals, the... ..., J., Dubois, A.-M., Le Barbier, F., Olivier, J.-F., Peemans, J.-P., & Wang, N. (1979). China: The people's republic, 1949-1976. New York: Pantheon. Cheshire, G. (1992). The long way home. Film Comment, 28, 36-39. Foucault, M. (1977). Discipline and punish: The birth of the prison (A. Sheridan, Trans.). New York: Vintage. (Original work published 1975) Foucault, M. (1978). The history of sexuality, Volume I: An introduction (R. Hurley, Trans.). New York: Vintage. (Original work published 1976) Foucault, M. (1980). Power/knowledge: Selected interviews and other writings, 1972-1977 (C. Gordon, Ed.). New York: Pantheon. Link, P. (1992). Evening chats in Beijing: Probing China's predicament. New York: Norton. Min, A. (1993). Red azalea: Life and love in China. London: Victor Gollancz. Rayns, T. (1992). Nights at the opera. Sight and Sound, 2, 10-13.

American Indian Smithsonian Museum Essay

The second floor of National Museum of the American Indian contains many interesting exhibits that tell stories of American Indians, such as the livelihood of Native Americans in the present time and the culture of American Indians. There are many items that are related to American Indians’ lives in those exhibits. However, the author of this essay is interested in The American Indian which is the name of an oil painting that has been depicted in one of those exhibits, Our Live. This oil painting was painted on linen in 1970 by Fritz Scholder who was the renowned Native American artist of the 20th century. The painting depicts an American Indian man who beautifies his long black hair with a feather and holds a pipe tomahawk in front of the yellow and brown background. Additionally, the man covers the American flag over his body. The Our Live exhibit represents contemporary life and identities of American Indians. According to the website of National Museum of the American Indian, â€Å"The main section of Our Lives centers on various layers of identity. For Native people, identity–who you are, how you dress, what you think, where you fit in, and how you see yourself in the world–has been shaped by language, place, community membership, social and political consciousness, and customs and beliefs. But Native identity has also been influenced by a legacy of legal policies that have sought to determine who is Indian and who is not. The issue of Native identity continues to resonate today, as Native people across the Americas seek to claim the future on their own terms. In other words, a significant number of Native Americans attempt to remain their identities; their languages, tradition, culture and custom although the English language, new culture and modern life style of modern Americans influence over their lives. As a result, all of the items that are shown in this exhibit express the view of American Indians about protecting or continuing their lives and identities though their society is affected by white people. For example, the oil painting, The American Indian, is not just the painting that is hanging in order to decorate a wall, but there is the hidden meaning behind the picture. The artist’s inspiration came from the relationship between native nations and modern nations which were full of complexities and ironies, confrontation and negotiations. Also, the artist painted the pipe tomahawk in the man’s hand in order to represent the notion that American Indian were not willing to give their land to white people, and they did not want to abandon their identities, so they had to fight for maintaining their land and their culture. The information board beside this painting states â€Å"The pipe tomahawk reminds us that our survivance was not freely given, we have had to defend it. † Moreover, although American Indians attempt to fight for their identities following their culture, they have to behave in modern American ways in order to survive in present society; using English instead of their traditional languages, changing their religions to Christianity, and changing their culture to modern Americans’ culture. Therefore, the artist expresses this feeling in the picture by draping the American flag over the Native American man’s figure. Because of the profound meaning of this oil painting that is able to tell the story and feeling of Native Americans, it is one of the important items that is shown in this museum. This oil painting is related to the story, â€Å"Decolonising the Mind†, in the book One World, Many Cultures. According to the story, the narrator whose name was Ngugi Wa Thiong’o was born in 1938 in Kenya, Africa. He started his story by introducing his language, Gikuyu and a traditional story that was told to teach Kenyan children by using an animal as the main character of a story. However, everything was changed when he went to a school that was a colonial school. In the school, he must use only English though he talked to Kenyan friends who have Gikuya as their own language. If any student disobeyed this rule, they would be given corporal punishment or fined money that they were not able to afford. Also, English literature was taught to all Kenyan students, whereas the oral literature of Kenya was discontinued to educate Kenyan children. Moreover, the narrator stated that if students had distinctions in all subject except English, they were not able to attend any universities and have high-paying job. Additionally, Ngugi said â€Å"the real aim of colonialism was to control people’s wealth: what they produced, how they produced it, and how it was distributed; to control, in other words, the entire realm of the language of real life. In other words, he thought colonialism controlled his country and forced him to abandon his language and culture. Although he had a notion that he resisted changing the language and culture in his country that was controlled by colonialism, he had to behave in the ways that the colonialism commanded because he did not have any choices. In other words, following the rule of colonialism was the only way that he could survive in the society. Similarly, the oil painting, the American Indian, represents modern Americans attempt to transform Native Americans. American Indians did not have any choices as same as the Kenyan people had to change their own identities; tradition, culture and language in order to survive in the obligatory circumstances. After reading the story, â€Å"Decolonising the mind†, and visiting the Our Live exhibit, the narrator of this essay thinks that culture and tradition are used to identify the difference of each country around the world, and also, people in each country are proud of their own culture, tradition and languages. As a result, people do not want others to come to their lands and command them to eliminate their culture and tradition in order to follow the new culture and tradition. This feeling is contained in both the story and the oil painting that the writer describes in this essay. Finally, the author of the essay believes that although colonialism is able to force people to behave in its ways, it cannot completely change people’s minds.

How To Specify Durations of Time in Spanish Sentences

How To Specify Durations of Time in Spanish Sentences Spanish has several ways of describing how long an event or activity occurs. Which you use depends partly on whether the activity is still in progress, and in some cases on whether youre talking about a long or short time period. The most common way of describing the length of time of an activity in progress is using the verb llevar. Note the use of the present tense in these examples even though the English uses a present perfect or present perfect progressive verb. El bloguero ya lleva un aà ±o encarcelado. The blogger has already been incarcerated for a year. El cantante lleva cinco aà ±os esperando para grabar bachata con el ex Beatle. The singer has been waiting for five years to record bachata with the former Beatle. Mi hijo de dos aà ±os lleva un mes con mucosidad y tos. My 2-year-old son has had a runny nose and cough for a month. La mujer lleva cinco semanas en huelga de hambre. The woman has been on a hunger strike for five weeks. Nuestro paà ­s lleva muchos aà ±os en proceso de deterioro. Our country has been deteriorating for many years. You may be tempted to use the preposition para, usually translated as for, in sentences like the above, but its use is limited to being part of a phrase that acts like an adjective, especially one that refers to how long something lasts or is used. Las ensaladas son las mejores opciones para un dà ­a de piscina. Salads are the best choices for a day at the pool. Tenemos una dieta completa para una semana. We have a complete diet for a week. Los Cavaliers han llegado a un acuerdo para dos aà ±os con el atleta. The Cavaliers have reached a two-year agreement with the athlete. The construction hacer time period que can be used much like llevar above in translating sentences using ago. The verb following que is in the present tense if the action is continuing to now: Hace tres aà ±os que juega para los Piratas de Campeche. He has been playing for three years for the Campeche Pirates. Hace dos horas que estoy sentada en mi cama. I have been seated on my bed for two hours.  ¡Hace una semana que no fumo! I havent smoked for a week! If the event no longer continues, the verb following que is usually in the preterite: Hace un aà ±o que fui a mi primer concierto. A year ago I went to my first concert. Hace un minuto que estuviste triste. You were sad a minute ago. Hace pocos meses que Imagine Dragons pasaron por Argentina. A few months ago Imagine Dragons passed through Argentina. Just as para has limited use with durations of time, so does por. Por is almost always used with brief periods of time or to suggest that the period of time might be less than expected: La economà ­a est pasando por un momento de transicià ³n. The economy is passing through a moment of transition. Creà ­ por un segundo que me amabas. For a second I thought you loved me. Precalienta el plato en un horno microondas por solo un minuto. Preheat the plate in a microwave oven for just a minute.

Legals Of Health Care Essays

Legals Of Health Care Essays Legals Of Health Care Paper Legals Of Health Care Paper Medical Profession today is ‘accountable’ to the society. i. e. obliged to the laws regulating the professional activity. This ‘accountability’ is usually spelt out in â€Å"Patient Care Documents† established by hospital associations and medical associations or councils of every country (Suzanne, 2004). In addition, medical profession has defined its standards of accountability through a formal code of Ethics. Patient’s perceptions of health care, particularly disagreements and researches of various kinds with doctors have caught the attention of every one since 1980s. These disagreements have turned often into legal complaints (Ellen Annandale 1998). These disagreements turned legal complaints lead to long medical litigations. Rights for advance directives and doctrines such as informed consent have created a new approach to medical litigations. THE CASE STUDY The Case of 70 years old Mrs. Sparza, is classic case of a competent patient’s legal right in giving informed consent and advance directives. Informed consent refers to legal rules that prescribe behaviors for physicians in their interactions with patients based on the ethical doctrine rooted in the value of autonomy that facilitates patients right to self-determination. It is an interpersonal process whereby practitioners interact with patients to select an appropriate course of action. Informed consent means that tests, treatments and medications have been explained to the person, as well as outcomes, possible complications and alternative procedures before the treatment and this consent is documented. There is no second opinion on the fact that only a competent individual can give an informed consent. But the concept of competence is broad with moral, medical and legal implications. The case of Nancy Curzon (Suzanne, 2004) throws more light on the legal implications of most medical decisions. Nancy Curzon was a young woman involved in a car crash after which she remained in a persistent vegetative state in U. S. A. Inspite of a three year legal battle of her family members to have her feeding tube removed to let her die, The Supreme court ruled that ‘a state requires a ‘Clear and Convincing evidence’ of the patient’s wishes for withdrawal of life-support. This gave rise to the legislations, which encourage people to prepare advance directives in which they indicate their wishes concerning the treatment and care to be provided if they become incapacitated. Advance directives’ are legal documents that specify a patient’s wishes before hospitalization and provide the necessary information for tough decision-making situations. The Advance directive is usually composed of a Living will. A Living will is a medical directive issued by an individual with sound mind. This documents treatment preferences and provides instructions of care. This is often accompanied by a ‘Proxy directive’. Proxy directive is the appointment and authorization of another individual to make medical directives on behalf of the person who created an advanced directive when he/she is no longer able to speak for himself/herself. This is known as Health Care Power of Attorney or ‘Durable Power of Attorney’. The doctors and health care unit in this case are legally liable because; They have forced patient to give consent to be operated on both her eyes against her wishes and the doctors should have terminated her life as per the advance directive and durable power of attorney. It is worthy to mention that euthanasia and physician assisted death are permissible under law in the state of Oregon. Such medical disagreements turned legal complaints lead to long medical litigations. REFERENCE Ann J. Zwemer, â€Å"Professional Adjustments and Ethics for Nurses in India†. , 6th edn, B. 1 Publications, India, 1995. Annandale, E, â€Å"The malpractice crisis and the doctor-patient relationship† Sociology of Health and Illness 11:1-23, 1989. Annandale, E and Hunt, K â€Å"Accounts of Disagreements with doctors†, Social Science and Medicine 1:119-129, 1998. Brunner suddharth’s, Suzanne C. Smeltzer, Brenda. G, â€Å"Textbook of Medical Surgical Nursing†, 10th edn Lippincott U. S. A, 2004. Brennan, T, et. al, â€Å"Incidence of adverse events and negligence in hospitalized patients: the results of the Harvard Medical Practice Study†, New England Journal of Medicine 324: 370-76, 1991. Bosk, C, â€Å"Forgive and Remember: Managing medical failure†, Chicago University Press, Chicago, 1979.

Consumer behaviour Essay Example | Topics and Well Written Essays - 500 words - 3

Consumer behaviour - Essay Example These products have been grouped together depending on the type of decision rules that consumers would adopt while purchasing them Consumers will exhibit habitual/routine response behaviour while buying these products. In such cases, the consumer recognizes a problem and resorts primarily on internal search only, i.e. relies on his long-term memory. The internal search throws out a single solution, i.e. the most preferred brand which is purchased by the customer. There is thus low level of consumer involvement in such cases. Consumers typically demonstrate routine buying behaviour in case of low priced products that are frequently purchased. Consumers will resort to limited problem solving (LPS) decision rules while purchasing an aftershave lotion or taking carpeting decisions. Under LPS, consumers resort to some amount of external search in addition to internal search. They tend to consider a few alternatives before selecting a particular brand. Products involved in LPS arouse mild interest and curiosity. Consumers also resort to a little post purchase evaluation in such cases. Consumers will resort to extensive problem solving while purchasing luxury cars. They indulge in extensive information search which is followed by a complex evaluation of multiple alternatives. This process entails a thorough post purchase evaluation in such cases. Consumers use the extensive problem solving decision rules in case of infrequently purchased, very highly priced products. Typically such products carry a high symbolic meaning and have high social visibility. There are numerous features like focus, film format, lenses, timers, preview button, viewfinder, light meters, shutter controls etc. that can be considered while purchasing a 35mm camera. I find that the following attributes are relevant and must be kept in mind while making the purchase decision for a 35 mm camera; Shutter Speeds, Flash Sync, Autofocus,

Local Economic Development Project Case of Walsh Ranch Study

Local Economic Development Project of Walsh Ranch - Case Study Example The area designated for the mixed-use growth community in Fort Worth has also been merged into the Walsh ranch project (Walsh ranch). Development Vision The Walsh ranch aims to be the first planned mixed use growth community model; a balanced and planned community that will have an identity of its own, it will be the model community for others to follow with places of work, playing, shopping, praying, learning and recreation all incorporated into one community (LDR, HNTB 2). With its open and park space, the Walsh ranch will also contribute to and enhance the ecological features of land, water and air (Walsh ranch). Walsh ranch aims to be a technologically smart community with investment protection and enhancement for ensuring a flourishing economy for the community at large (Walsh ranch). History of Walsh Ranch A piece of land rich in natural beauty and known for the Walsh family name, Walsh ranch, a cattle ranch has been at the centre of ranching operations for the Howard Walsh fam ily for 60 years (LDR, HNTB 1). Mr. and Mrs. Walsh are known philanthropists in Fort Worth, with Walsh ranch now to be another example of their commitment and love of the community, traditions, and environment of Fort Worth (Walsh ranch). Purposes Served by the Walsh Ranch Mixed-use Community Walsh ranch will serve to strengthen the community by addressing the needs of the community and the people; it will aim at providing multiple sustainable solutions within one community (Walsh ranch). The project will focus at (Walsh ranch): Economic growth Expanding population needs Development of centres for multiple growth 1. Economic Growth Economic growth will be... This paper outlines numerous economic advantages of the realization of Walsh Ranch project. Benefits of sustainable economic development include innovative use of all possible resources, that leads to jobs increase, new income sources, and high rate of productivity for the people. For the ecology the benefits result from the promotion of use of clean and renewable energy. The economy benefits from all the above leading to growth in economy, which will improve the living standards, jobs, incomes and will provide opportunity to expand businesses The objectives that are attained or are to be met by such economic development are known as the four greens namely; savings, opportunities, talent, places Walsh Ranch is a master planned community that is aimed at achieving sustainable economic development. It is the largest planned community in north Texas; the ranch is located west of Fort Worth. Walsh ranch will retain most of the resources and natural features of the ranch by the use of native landscape treatments; the natural environment of the ranch will be retained to deliver a unique living experience. Walsh ranch will serve to strengthen the community by addressing the needs of the community and the people; it will aim at providing multiple sustainable solutions within one community The Walsh ranch with all its other utility provisions should also look into providing, medical facility, fire extinguishing facility and a library within the Walsh ranch area. Such initiatives will ensure the convenience and health of the community.